HKS-dc 2012 Design Fellowship
Each year HKS brings together emerging design talent from the local community to promote design and collaboration within the city. This year, HKS-dc hosted their second annual Design Fellowship, hosting students from across the Mid-Atlantic region including three Mid-Atlantic design professionals. This years challenge looked at the up and coming NoMa neighborhood of Washington D.C., where the famous ULINE Arena now sits as an indoor parking area. The ULINE Arena, also known before as the Coliseum, hosted music events including the first U.S. Beatles concert and other such acts as the Temptations. Community members and developers around the area joined together to discuss plans of re-invigorating this historic site to including a Music Museum, Performance Area, Kid Rock Lab, and Retail. Hosting a museum focused on British musics influence in the United States, this museum would create a much needed iconic anchor to the NoMa district as well as introduce the first-ever music museum to the Washington D.C. area. The event was broken down into a 48 hour period where three teams worked to develop specific programs and iterations of the museum/performance space to help save the historic ULINE Arena.
The ULINE Museum of Music: The British Influence of Rock Music in the United States
For the redesign of the ULINE this proposal takes a bold stance in terms of the visibility of the historic structure and its neighboring intervention. Acting as an icon within the NoMa district to both pull traffic from First Street and become an anchor for the Eastern edge the massing required responds through facade materiality and execution. Used as a 3-Dimension projection screen, the West facade becomes a advertisement of the the ongoing venues related to the music performance stage and the museum exhibitions. Lining 3rd Street, retail meets another edge condition as the site faces an extreme scalar shift in retail. To accommodate this shift in scale, the massing sets back at multiple levels with vegetation used to soften this shift. The museum becomes connected through a large glass lobby and nightclub at the Northern edge, leading into a performance space made to accommodate between 500-1000 persons. Folding NaNa walls along the Western facade of the ULINE create an unhindered border opening up the wall and creating a blurring between the street and the performance space within. Seating within the space attached to five independent hydraulic lifts allow for seats, flooring, and the stage to create a combination of six different venues, ranging from an open continuous floor for hard rock concerts to a fully seated venue phased for classical performances. A mezzanine located above the floor connects to two bars and restaurant/club, creating an additional 500 seats for the performances.